Campus Technology recently published an article that covered a presentation that two collegues and I gave at the Campus Technology 2012 conference in Boston this past summer. The article is entitled “Studying Data to Spur Better Campus Apps.” My quotes are on pages three and four of the article.
The presentation detailed Academic Technologies‘ experience related to launching a campus mobile application for the George Washington University. In two years, the GW Mobile application has been downloaded 20,500 times, and we had between 3,000 and 4,000 unique users per month during each month of the fall 2012 semester. We use a combination of custom code and Google Analytics to keep track of what features users are accessing, and what features can be dropped from the app.
Campus Technology 2012 was the second major conference where we presented our experience related to developing the app. Our first presentation was at the EDUCAUSE 2011 Annual Conference in Philadelphia.